Why these issues are important to us

Realisation of major projects is a very demanding task without an open dialogue within society as we work for sustainable development in the territories where the Company operates. We improve the living standards of local communities and create a close partnership with society.

Approach

In taking into account the key principles of sustainability, Uralkali regards its involvement in the social development of the regions where it operates as vital to the successful growth of the business.

In all activities, the Company aims to strike a balance between its own interests and those of its employees and stakeholders.

The priority areas of Uralkali’s CSR initiatives are as follows:

  • Improving the quality of life of employees and their families, as well as of the communities of Berezniki and Solikamsk as a whole.
  • Supporting cultural, educational, healthcare and sports projects.

Key priorities

  • Socio-economic development in the regions where we operate.
  • Provision of comfortable and safe living conditions.
  • Partnership, trust and efficient dialogue with local communities and legal authorities.

Local communities

When implementing its corporate social responsibility policy, Uralkali focuses on the best international practices and aims to ensure a high degree of effectiveness of its social investments.

In 2013, the Company continued to work with local municipal authorities through partnership agreements. These agreements facilitate sustainable change by investing in important socio-economic projects, including the modernisation of social infrastructure facilities.

A number of Uralkali’s employees participate in the work of local authorities such as the Berezniki City Duma and Solikamsk City Duma.

At a regional level, the Company collaborates with the governor’s office and the government of the Perm region. Uralkali has been actively involved in tackling pressing social problems, including resettling Berezniki residents from old and dilapidated housing.

Activities and results

In 2013, Uralkali continued to implement its social investment policy aimed at the sustainable development of the regions where it operates. Social investment in 2013 amounted to approximately US$ 31.7 million.

Encouraging sport

Uralkali traditionally devotes considerable attention to the development of sport in Berezniki and Solikamsk.

In March 2013, the Company launched a large-scale project to promote basketball among children and young people in Berezniki and Solikamsk. The project is being implemented by the municipal governments and the regional Olympian Sports School for children and young people. In what is only the first year of the project, 20 basketball centres were opened and more than 1,200 children took part in the activities. The sessions were led by five coaches with accreditation from the International Basketball Federation, who were invited to the Kama region from Serbia.The project subsidised the renovation of several gyms and the purchase of sports equipment and clothing. The project will continue in 2014.

In addition, the Company has helped to organise regional boxing and judo competitions. With Uralkali’s assistance, athletes from Solikamsk had the opportunity to take part in the Sambo World Cup in Venezuela and the European Kickboxing Championship in Poland; a children’s football team from Berezniki also participated in an international football tournament in Ukraine. The Company also provided financial support to children’s and youth hockey teams from Solikamsk and the Solikamsk City Federation of Thai Boxing.

Master plan for Berezniki and Solikamsk agglomeration

In 2013, the final master plan for the urban development of Berezniki, Solikamsk and Usolye, designed at Uralkali’s request, was shown to representatives of the regional and federal governments and city mayors from the Verkhnekamye region. When working on the master plan, the designers took into account factors such as the condition of housing, infrastructure, economic and historical trends, population migration levels and environmental aspects.

Residential development

On 5 December 2013, Uralkali, the government of the Perm region and the administration of Berezniki signed a financing agreement for 2013-2015. The financing plan covers the relocation of people living in inadequate housing in Berezniki, including the construction of new infrastructure facilities and demolition of the vacated buildings. Under the agreement, Uralkali and the regional government will each allocate approximately US$ 77.9 million for the project.

The budget of the Perm region for 2013-2015 also comprises funding for the resettlement of the residents of Berezniki in the amount of US$ 77.9 million. Comparable funds will be allocated from the federal budget.

These funds will allow for the relocation of those living in dilapidated buildings to a new neighbourhood, which will be built in the coming years on the right bank of the Kama River.

Representatives of the Company are working closely with regional and federal authorities to implement a state programme for the provision of quality housing and utilities for the population of the Perm region.

Medical institutions

In 2013, funds were allocated for the purchase of medical equipment for Solikamsk’s central district hospital. The Company participated in the opening of a speleochamber at the hospital and it also funded the renovation of the intensive care unit of Berezniki’s Hospital No. 2.

Furthermore, Uralkali decided to launch a joint project with Alfa Insurance for the development and improvement of facilities at the Uralkali-Med clinic. In 2013, the clinic was renovated and provided with modern medical equipment.

We have no doubt that the museum will be interesting for both Uralkali’s employees and people as yet unfamiliar with potash production. Working in the Uralkali Museum gives me the opportunity to think creatively and come up with new ideas. To be part of a modern museum is exciting!"

Yulia Denisova

Director of the Uralkali Museum

The Potash Museum
in Berezniki and Solikamsk

The Potash Museum was opened in Berezniki and Solikamsk. Its exhibition introduces visitors to the geology of the Perm region, the history of the discovery and development of the Verkhnekamskoye deposit and the work of Uralkali employees
today — both underground and above ground. The museum’s collection includes many unique items, such as the equipment that surveyors and geologists used a century ago.

Supporting culture

Uralkali continued to support the charitable project initiated by the Solikamsk administration to renovate the Museum of the History of Salt. The Company was the primary sponsor of the restoration of Ust-Borovsky salt plant in 2013.

The International Festival of Sylvinite and Metal Sculptures also received support from the Company, with Uralkali providing sylvinite ore for the sculptures.

Support for non-governmental organisations

Uralkali considers the activities of NGOs as an important element of social development, which in turn maintains social stability in the regions where Uralkali operates.

In 2013, support was provided to the “Journalist Spring” regional festival in Solikamsk and the Company also assisted with socio-environmental projects.

Uralkali supports local ethnic and religious communities. In 2013, it allocated funds for the construction of the church of St. Luke Voyno-Yasenetsky, as well as the church and chapel of the Dormition of the Mother of God in Berezniki.

The Company also allocated funds for the reconstruction of the Athos St. Panteleimon monastery and the repair of the assembly hall and archaeological study room of the Moscow Theological Academy.

Support for municipalities

During 2013, Uralkali assisted municipal governments in matters of local importance.

The Company provided financial support for the introduction of the educational project ‘Business School “Your Point of Growth” in Solikamsk, aimed at promoting entrepreneurship among young people and students, as well as forming a community of talented and motivated young people interested in the development and promotion of socially responsible business.

Uralkali was the primary sponsor of the event “Winning Formula”, a traditional award ceremony for talented students and teachers from municipal schools in Solikamsk.

Berezniki and Solikamsk received funds for their City Days. In addition, Uralkali sponsored the construction of an ice city in Solikamsk.

Charity and sponsorship

The Company traditionally takes care of disadvantaged groups of the population. Uralkali has provided support to the Berezniki branches of the Russian Association of the Blind, the All-Russian Society of Disabled People and the All-Russian Association of Disabled People’s “Chernobyl” of Russia union.

In addition, following the floods in the Amur and Khabarovsk regions, Uralkali provided financial assistance for reconstruction works and support of the affected citizens.