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Meeting the global food challenge
Meeting the global food challenge
Uralkali capitalises on long-term market fundamentals. Demand for potash is expected to improve steadily in the coming years, as agriculture remains the key source of food and an important provider of fibre and fuel for the world’s constantly growing population.
Increasing global population
Declining arable land per capita
Emerging market dietary shift
Increase in the potash proportion of total fertilizer application by emerging economies
Demand for
higher/optimal
yields
higher/optimal
yields
Uralkali
capitalizes on
long-term market
fundamentals Positive underlying
long-term
fundamentals largely
remain intact
capitalizes on
long-term market
fundamentals Positive underlying
long-term
fundamentals largely
remain intact
Substantial
barriers to
entry
barriers to
entry
High
industry
concentration
industry
concentration
Economically
mineable deposits
are geographically
concentrated
mineable deposits
are geographically
concentrated
No other products can
be substituted for
potash
be substituted for
potash
Major consumer
markets in Asia and
Latin America have
little or no potash
production capability
and rely primarily on
imports to meet their
needs
markets in Asia and
Latin America have
little or no potash
production capability
and rely primarily on
imports to meet their
needs
Significant
investment required
for greenfield
projects
investment required
for greenfield
projects
Lengthy development is required to build a new greenfield mine
Why is potash important?
Potash is a vitally important element, necessary for the functioning of all living cells. It is a natural component of soils and, along with phosphorus and nitrogen, an irreplaceable nutrient for plants and agricultural crops. Balanced plant nutrition can only be ensured by regular and timely application of these three main macronutrients.
Benefits for crops
Improves the nutritional value, taste, color and structure of crops
Increases resistance to crop diseases and pests
Helps resist adverse weather conditions
Facilitates assimilation of nitrogen
Does not pollute the environment or affect the quality of natural spring water
Benefits for users
Consistently high yields
The maximum effect of use of NPK fertilisers
Consistently high product quality
Preservation of the natural balance of micronutrients in the soil and minimisation of impacts on land
